Tesla appears to be ready to replace the wood trim in some of its vehicles
Tesla
Tesla appears ready to replace the natural wood trim in the Model 3 with non-woven fabric. The wood trim has long been a hallmark of luxury cars, and it is often associated with a classic and timeless aesthetic. However, the look has started to look dated in vehicles, especially as many manufacturers have moved to fake wood to reduce costs.
With this move, Tesla may be embracing a more modern and sustainable design approach. Non-woven fabrics are often made from recycled materials and are designed to be more durable and longer-lasting than traditional wood.
Cost Cutting
According to Chris Zheng, which one of our sources later confirmed, Tesla is replacing the wood trim in the Model 3, and possibly other models with a non-woven fabric that will be significantly cheaper to produce. The move is in line with the company's efforts to reduce the costs of its vehicles and make them more affordable and environmentally friendly.
The wood trim has been a notable feature of the Model 3 since its inception in 2017, but it is also a costly one. By removing it and replacing it with fabric, Tesla can reduce the vehicle's manufacturing costs.
This is in line with the upcoming Model 3 revamp which is rumored to be centered around cost-cutting and is expected to be available later this year.
Environmentally Friendly
It is important to note that the move away from wood trim is not just about cost-cutting. While wood is a natural and renewable resource, its production and harvesting can have significant environmental effects. In contrast, non-woven fabrics are often made of recycled materials, which can help to reduce the environmental impact of vehicle production.
Tesla has always been committed to sustainable and eco-friendly design practices, and this change is in line with that philosophy. By using recycled materials and reducing the environmental impact of vehicle production, Tesla is staying true to its mission of creating a more sustainable future.
Different Colors
While the use of non-woven fabric in place of wood trim is a significant change, Tesla may also be considering using different fabrics for different models or trim levels.
In the Model 3 Tesla changes the trim based on the interior color of the vehicle. However, with the use of fabric, Tesla could increase the number of options available. Tesla could offer carbon fiber trim for the performance model, or white/black fabric based on the interior of the vehicle.
More Customization
However, they could go one step further. One of the often-mentioned downsides of owning a Tesla is the lack of customizable options. If Tesla wants to provide more customization options for its customers, it could offer a variety of trim colors, much like you'd pick the exterior color of the vehicle.
Tesla could also change the interior trim to match the exterior color of the vehicle to offer a more cohesive look.
Which Models This Will Apply To
Tesla has often shared as many parts as possible between their models, especially 'sibling' vehicles such as the Model 3 and Model Y. While the Model 3 vehicle is the one spotlighted in news regarding Tesla's revamp, it's likely that many of the features that are being talked about for the Model 3 will also carry over to the Model Y.
While the Model S and Model X also include wood trim on the dash, doors and center console, it's not clear whether Tesla will take a similar approach to their luxury line of vehicles.
The decision to replace wood trim with non-woven fabric in Tesla's vehicles is a multi-faceted one. While it will help reduce costs and make their cars more affordable, it is also part of a broader trend toward sustainable design practices.
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Tesla’s plan to brand its autonomous network of taxicabs has found an interesting little snag. The US Patent and Trademark Office (USPTO) has issued a “nonfinal office action” regarding Tesla’s application to trademark the term “Robotaxi” specifically in connection with autonomous electric vehicles.
This is an initial refusal by USPTO’s examining attorney and is very particular for autonomous electric automobiles. A separate trademark application by Tesla for the term “Robotaxi” as it relates to its upcoming autonomous ride-hailing service is still under examination and has not yet received a similar rebuttal.
Understanding the Refusal
A “nonfinal office action” means the USPTO has found potential issues with the trademark application, as stated, which prevents its immediate approval and subsequent granting to Tesla. Tesla now has a three-month period to file its counterarguments and address the USPTO's concerns.
If Tesla’s response satisfies the examiner, the trademark could be granted.
While the exact content of the office action isn’t detailed in the initial report, such refusals for terms like “Robotaxi” often occur if the USPTO considers the term “merely descriptive” or “generic” for the goods in question. In this particular context, “Robotaxi” could refer to any autonomous taxi vehicle.
Trademark law generally prevents the exclusive registration of terms that competitors would need to use to describe their own similar products. For a term to be trademarked, it typically needs to be distinctive and act as a brand identifier rather than just a descriptive name of the product’s class or type.
Separate Application for Ride-Hailing
Tesla still has a distinct, separate, and still pending application to register “Robotaxi” as a trademark for “transportation services, namely, autonomous ride-hailing services.” The criteria for trademarking a service can differ from those on trademarks for goods, and it’s possible Tesla may have more success securing the name for the service itself, which would allow them to brand the network as “Tesla Robotaxi.”
Why This Matters
Securing a trademark grants exclusive rights to use a brand name in conjunction with specific goods or services. This helps prevent customer confusion and to protect the brand identity.
If the refusal for the vehicle trademark becomes final, Tesla may be limited in its ability to exclusively name a good (specific vehicle) the “Tesla Robotaxi.” Other manufacturers could also potentially use “robotaxi” descriptively for their own autonomous taxi vehicles.
The ability to trademark “Robotaxi” for the ride-hailing service is arguably more critical for Tesla, as they’re working to establish a unique brand for their autonomous transportation network, which kicks off in Austin next month.
The USPTO’s office action won’t hinder Tesla’s ability to develop or deploy its own vehicles in June - instead, it’ll just impact how Tesla can brand the app and their vehicles, which could cause some last-minute delays if they have to rebrand.
Cybercab and Robovan/Robobus Trademarks
While Tesla is facing challenges with the broader Robotaxi term for vehicles, the company is also seeking to trademark “Cybercab,” “Robovan,” and “Robobus.” Securing a less descriptive name for the vehicle itself often has a higher chance of success with USPTO, as it is far more distinctive than a more general term like “robotaxi.”
Why Didn’t Tesla Do This Years Ago?
Tesla may have waited too long to file a trademark for the term “Robotaxi.” While the company has been discussing a self-driving fleet since 2016, the concept of autonomous taxis has gained a lot more traction in recent years — and competitors like Uber have also begun using the term.
We suspect there was some strategic timing behind these filings. Earlier versions of FSD — particularly those prior to V12 — may have lacked the progress needed to support Tesla’s robotaxi ambitions. Filing for a trademark that isn’t actively in use or about to be used can make it harder to defend or retain.
Moreover, while the idea of autonomous vehicles has been around for years, a clearer public understanding of Tesla’s specific plans has only emerged over the past 18 months. Filing too early can trigger speculation long before the company is ready to reveal details.
Ultimately, whether Tesla secures the rights to “Robotaxi” remains uncertain — but trademarks like “Cybercab” and “Robovan” seem much more likely to stick.
One of Tesla’s greatest weaknesses, as it has quickly become one of the world’s most ubiquitous cars on the planet has always been service. Escalating issues to managers and sometimes even reaching a Tesla Service employee can be a total coin flip, depending on your Service Center.
Tesla is continuing its push to integrate AI across its customer support channels in an effort to improve customer service. According to Raj Jegannathan, Tesla’s VP for IT, AI Infrastructure, Apps, Infosecurity, and Vehicle Service Operations (that’s a lot), Tesla is launching a pilot program for a new AI designed to improve customer interactions with Service.
Tesla Service’s new AI Agent detects comms delays, monitors sentiment, & auto-escalates to leaders. Starts tomorrow at 10 pilot locations. In 2 weeks, type “Escalate” in ‘message center’ to reach managers. Guardrails in place to prevent abuse. We’ll keep improving!
At 10 pilot service locations, this new AI agent will begin working behind the scenes at Tesla Service, to help with customer communications. It will provide three key features:
Detect Communications Delays: The AI will actively monitor service interactions to identify potential delays in communication or progress. These are often a key pain point for customers who reach out to Tesla Service and don’t receive a response for several days, as Service has nothing new to add. The AI can now step in and let the customer know Tesla is still waiting on parts or something else.
Monitor Customer Sentiment: By monitoring the tone and content of the messages between the customer and Service agents, Tesla will be able to identify situations where a customer might be dissatisfied or facing difficulties.
Auto-Escalate: If either a communications delay or negative sentiment is detected, the AI can automatically escalate issues to human managers for review. This helps to address problems before customers need to seek escalation themselves or become upset about an issue.
Customer Escalation Requests
Alongside the new AI tool, Tesla is also introducing a more direct way for customers to get higher-level attention. According to Tesla, within the next two weeks, customers can simply type “Escalate” in order to have their issue routed directly to management.
Raj’s team is currently working on implementing guardrails to prevent abuse, but this will soon make its way to improving Tesla’s service offerings. We’re glad to see Tesla taking steps to identify and correct deficiencies in the process - it has always been a sore tooth for Tesla in the last few years.
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